Samantha Rogowicz, Ph.D.
She/Her/Hers
Licensed Psychologist in NY, NJ, and FL, Founder of Purple Key CBT
Dr. Samantha Rogowicz is a NYC-based licensed clinical psychologist, and founder of Purple Key CBT. She has extensive experience using evidence-based treatments for anxiety and mood disorders in children, adolescents, and adults. Dr. Rogowicz received her doctorate in clinical psychology from St. John’s University, and her bachelor’s degree with honors from New York University. She completed her APA-accredited pre-doctoral internship at Rutgers University Behavioral Health Care, and her post-doctoral fellowship at The Reeds Center for OCD, anxiety, and related disorders in Manhattan.
Dr. Rogowicz provides individualized, empirically based therapy for children, adolescents, and adults with anxiety, OCD, depression, PTSD, and body-focused repetitive behaviors. Dr. Rogowicz has specific expertise in treating severe OCD and anxiety disorders using Cognitive Behavioral Therapies, including Exposure and Response Prevention (ERP), Acceptance and Commitment Therapy (ACT), and Habit Reversal Training (HRT). She has also received intensive training and experience using STAIR-NST, an evidence-based treatment for trauma. Dr. Rogowicz has also worked in a high school based clinic, several outpatient and inpatient hospital-based clinics, and NYU Child Study Center.
She is a member of the Association for Behavioral and Cognitive Therapies (ABCT), the Association for Contextual Behavioral Science (ACBS), the International OCD Foundation (IOCDF), and the New York City Cognitive Behavioral Therapy Association (NYC CBT). She has presented on anxiety-related topics, such as “OCD and School-Age Youth: Identifying and Supporting Students Effectively” for a conference of the Association of Psychoeducational Consultants in Independent Schools (APCIS).
Beyond her clinical practice, Dr. Rogowicz is deeply committed to supporting the growth, well-being, and empowerment of young women. As Co-Chair of the Early Career Members group for the Women’s Mental Health Consortium, Dr. Rogowicz leads a Mentorship Program dedicated to fostering professional connection and guidance across career stages. She also volunteers at a local non-profit organization that supports young immigrant women and gender-expansive youth through engagement in wellness programing and community building initiatives.


Amy L. Horowitz, Psy.D.
She/Her/Hers
Licensed Psychologist in NY
Dr. Amy L. Horowitz is a NYC-based licensed psychologist at Purple Key CBT. She received her doctorate in Psychology and masters in school psychology from St. John’s University. She has practiced as a Clinical Psychologist for over a decade and simultaneously worked as a School Psychologist for over 15 years. She is a practitioner of Cognitive-Behavioral Therapy (CBT) with expertise in Rational Emotive Behavioral Therapy (REBT) (the founding CBT therapy), and Acceptance and Commitment Therapy (ACT).
Dr. Horowitz completed a two year post-doctoral fellowship at the world renowned Albert Ellis Institute in REBT, and is a Certified REBT Supervisor to practitioners globally. She gained expertise in providing goal-oriented, evidenced-based approaches for the treatment of mood disorders, low self-worth, social phobias, shame/guilt, and anger-related life disturbances. She is highly skilled in the application and individualization of effective research based treatment for individuals across the lifespan impacted by anxiety disorders and OCD that benefit from Exposure and Response Prevention based therapies. She is also trained in evidence-based manualized treatments including STAIR Narrative Therapy for complex posttraumatic stress disorder (PTSD), as well as SPACE (Supportive Parenting for Anxious Childhood Emotions), a CBT based model for treating childhood anxiety. She received advanced training in SPACE applications for particular problem areas including restricted eating (ARFID) and highly dependent adult children (Failure to Launch).
As a former school psychologist, Dr. Horowitz brings expertise in school avoidance, behavioral challenges, academic, executive functioning, and learning differences, and allies with parents and families to navigate complex school systems. Additionally, Dr. Horowitz has extensive experience working with culturally diverse and international families, including Third Culture Kids (TCKs), and tailors treatment to each patient’s cultural background and values. Her research interests include the adult adoptee experience and transracial adoption.
Furthermore, her lifelong experience as an orchestral cellist has helped her identify how high standards and a strong desire to succeed can become intertwined with perfectionism, self-doubt, and fear of evaluation. This perspective complements her clinical work with individuals navigating anxiety in high-stakes professional and personal situations, helping them develop a more balanced relationship with achievement and greater freedom to perform at their best.
Dr. Horowitz is passionate about giving back and provides pro-bono therapy through a local non-for-profit organization that provides services to young immigrant women and gender-expansive youth, particularly survivors of gender-based violence.

