Question 1

What is CBT?

Accepted Answer

CBT stands for Cognitive Behavioral Therapy. CBT is an evidence-based psychotherapy which rests on the premise that people can change their feelings by changing the way they think and behave. Research has shown that CBT is highly effective for the relief of anxiety and depression. Therapists who use CBT are generally active in session and will directly teach new skills and ways of approaching and handling difficult thoughts, feelings, and situations, as well as set goals with the client to promote change. CBT therapists provide exercises for in-between session skills practice, so that clients can continue to learn and grow in between sessions.

Question 2

Where does the name “Purple Key” come from?

Accepted Answer

The color purple symbolizes the fusion of red - the color of energy and strength, and blue - the color of wisdom and integrity. Purple Key CBT is about bringing out that strength and wisdom in you to open the door to your growth and change.

Question 3

How do I get started?

Accepted Answer

If you are interested in getting more information or setting up an appointment, please contact us.(javascript:void(0))  We will schedule a brief, complimentary phone consultation where we can answer any questions you may have about treatment services and determine whether we are a good fit for your needs. At that time, you can also set up the initial appointment.

Question 4

What can I expect in my first appointment?

Accepted Answer

The first appointment will be a 45-60 minute consultation session.  For patients under 18 years old, the first part of the consultation will be a parent meeting, followed by an assessment with your child.  The purpose of the consultation is to gain information about what brings you or your child to treatment, and for you to learn more about our treatment approach.  We will also discuss past treatment experiences, relevant history, and goals for our work together. The first few sessions give us an opportunity to assess our fit, and we will provide initial recommendations.

Question 5

How often do we meet?

Accepted Answer

Clients typically attend therapy for 45 minutes every week.  However, during the intake appointment, we will discuss a treatment plan and agree upon the frequency of sessions.

Question 6

How long does treatment last?

Accepted Answer

Our treatment approach is goal-oriented and designed to be short-term; however, the length of treatment varies from client to client depending on each person’s needs, current difficulties, and goals. Realistic expectations for length of treatment can be discussed after working together to determine specific treatment goals.

Question 7

Where are you located? Do you offer in person sessions?

Accepted Answer

We are located at 928 Broadway (Suite 304) in Flatiron, Manhattan. We have updated our Informed Consent form to include our Covid-19 policies for in person office visits.

Question 8

Do you offer video sessions?

Accepted Answer

Yes, we provide therapy via HIPAA-compliant secure video conferencing sessions to support social distancing protocols and help contain the spread of COVID-19, while meeting your mental health needs.

Question 9

Do you accept insurance?

Accepted Answer

Like many providers in New York City, we are out-of-network providers and do not accept insurance directly. However, many people are eligible for some form of reimbursement for therapy services through out-of-network-benefits. If you wish to submit for reimbursement from your insurance company, we will provide you with the necessary documentation. It is recommended that you contact your insurance company prior to starting treatment to discuss your out-of-network coverage for mental health services.

Question 10

How do I know if my insurance company will reimburse me for sessions?

Accepted Answer

We recommend that you contact your insurance company prior to the start of therapy to determine your out-of-network benefits.  Reimbursement rates vary depending on the specific plan. When you call your insurance provider, you can ask the following questions:
 • Do I have out-of-network benefits to see a licensed psychologist?
 • If so, what percentage of sessions do you cover?
 • Is there a session limit, and if so, in what time period?
 • Is pre-authorization required?
 • What is the deductible, and how much of the deductible have I met?
 • How do I access the necessary form to submit for reimbursement?
It is often necessary to provide the CPT code for the service provided. The CPT code for a 45-minute individual therapy session is 90834, and the CPT code for an intake assessment is 90791.  If you submit for reimbursement, your insurance company will process your claim and reimburse you directly.

Question 11

What are your fees?

Accepted Answer

Please contact us for current fees.

Question 12

What form of payment do you accept?

Accepted Answer

Payment is expected at the time of service. We accept credit cards, checks, and cash.

Question 13

What is your cancellation policy?

Accepted Answer

Please provide as much notice as possible if you need to reschedule or cancel a session. Sessions cancelled with less than 48-hour notice will be charged in full.

FAQ